When most people today hear the word "loyalty", typically the very first thing they think about is loyalty to a favorite "BRAND". On occasion, they may think in terms of loyalty to a "friend", but more often than not, they think about "Brand Loyalty".

That's likely because brand loyalty programs are a common global norm and consumers usually develop a sense of loyalty to Brands whose products give them pleasure, in the form of meaningful "experiential" value.

Planet Earth gives you much meaningful experiential value.

The truth is, planet earth gives you arguably a billion times more experiential value than any brand product ever could.

Planet earth gives you an unlimited supply of oxygen to breathe every second of every day; planet earth gives you an unlimited supply of direct sunlight to let your skin produce vitamin D, which is essential for calcium absorption, bone health, and immune function.

Planet earth also gives you fresh water for drinking, which is crucial for many bodily functions such as lubricating the joints, delivering oxygen throughout the body, preventing kidney damage, and more. Then of course, planet earth also gives us food to eat and nourish our bodies.

Planet earth gives us the ultimate experiential value;

it's called... "Life"

So shouldn't we all be very loyal to planet earth, exceedingly, abundantly above and beyond our loyalty to any favorite brand?

ABSOLUTELY.

Sm@rtr® Ecosystem